Domain Expert: My Childhood Friend
This person came to mind because he created an app a year ago. He would be very helpful in guiding me on how to create my own. I texted him and he said he'd help me with whatever questions I have.
Market Expert: My Neighbor
My dad actually helped me get in contact with this person. One of his friends is a manager at Chewy who sells pet supplies. This would be in the same market as my app that tracks other dogs. I emailed with him and he gave me some good insight on how to launch my app and to who.
Supplier: Tile Tracker Customer Service Rep
I had a hard time thinking of a supplier for my idea. I got feedback from a peer suggesting that I use Tile trackers with my app as a way for the app to know when a dog is approaching. I thought this was a really cool idea so I decided to see what would happen if I called the Tile Tracker customer service team. They had a lot of really helpful information for me and really liked my idea.
Reflection: This was good practice for future networking events. Usually I would network in person vs. searching for specific people to network with. I couldn't really network in person because of COVID-19, but it wasn't too difficult to do everything electronically.
Thursday, March 26, 2020
19A - Idea Napkin No. 2
Idea Napkin
1. I am a senior at the University of Florida pursuing a Management degree. I work at Tijuana Flats and have a lot of experience with customer service and dealing with a wide variety of people. I am also a dog mom to a 100 lb. German Shepherd. My business concept is developing an app that will alert any person walking a dog of another approaching dog walker. I, personally, would use this in my every day life. I walk my dog multiple times a day and with her being so large and reactive to other approaching dogs this would be extremely beneficial to me and would make our walks a lot more enjoyable and stress free.
2. Other people who have dogs could also benefit from this app. If someone also has a reactive dog like me it would benefit them in the same way. It can even help people who have friendly dogs who want to avoid aggressive dogs. Maybe the app could even have a notification on it stating whether the approaching dog is friendly or not so if both dogs are friendly they can greet each other and be friends.
3. My business concept would apply to a very wide variety of demographics and psychographics. There is a very wide range of people who own dogs. It'll be people of all different ages, races, attitudes etc. with the ability to walk a dog.
4. People will pay money for this app because it will reduce stress in their every day lives. Everyone wants to be able to enjoy walking their dogs without worrying about running into other dog walkers who either have a reactive dog or who will set off your reactive dogs.
5. My idea is pretty unique. It's easy to access and will be user friendly. You won't have to go searching for it online or in a store. It will be an easy download.
I believe these five elements fit together pretty well. It reaches a wide variety of people and can apply to any kind of dog. There are a lot of people with dogs and I know first hand that many of these people have similar issues.
The feedback I got was really just my peers supporting my idea. One asked about the pricing which would just be a one time purchase of the app. Another person suggested doing a collab with the Tile location trackers which I thought was really cool. Other than thought I didn't have to make very many changes to my idea napkin.
1. I am a senior at the University of Florida pursuing a Management degree. I work at Tijuana Flats and have a lot of experience with customer service and dealing with a wide variety of people. I am also a dog mom to a 100 lb. German Shepherd. My business concept is developing an app that will alert any person walking a dog of another approaching dog walker. I, personally, would use this in my every day life. I walk my dog multiple times a day and with her being so large and reactive to other approaching dogs this would be extremely beneficial to me and would make our walks a lot more enjoyable and stress free.
2. Other people who have dogs could also benefit from this app. If someone also has a reactive dog like me it would benefit them in the same way. It can even help people who have friendly dogs who want to avoid aggressive dogs. Maybe the app could even have a notification on it stating whether the approaching dog is friendly or not so if both dogs are friendly they can greet each other and be friends.
3. My business concept would apply to a very wide variety of demographics and psychographics. There is a very wide range of people who own dogs. It'll be people of all different ages, races, attitudes etc. with the ability to walk a dog.
4. People will pay money for this app because it will reduce stress in their every day lives. Everyone wants to be able to enjoy walking their dogs without worrying about running into other dog walkers who either have a reactive dog or who will set off your reactive dogs.
5. My idea is pretty unique. It's easy to access and will be user friendly. You won't have to go searching for it online or in a store. It will be an easy download.
I believe these five elements fit together pretty well. It reaches a wide variety of people and can apply to any kind of dog. There are a lot of people with dogs and I know first hand that many of these people have similar issues.
The feedback I got was really just my peers supporting my idea. One asked about the pricing which would just be a one time purchase of the app. Another person suggested doing a collab with the Tile location trackers which I thought was really cool. Other than thought I didn't have to make very many changes to my idea napkin.
Thursday, March 19, 2020
18A - Create a Customer Avatar
18A - Customer Avatar
I found this assignment a little difficult just because my business idea has a very broad customer base. It's for anyone who has a dog, but the type of people who own dogs has an extremely large range. My customer would be a dog lover of any shape or size who struggles with running into other dog walkers when they're out in about. What I have in common with my customer is that I also have a dog and she is reactive to other dogs which makes it a struggle to walk her. So my app, warning me when dogs are approaching would be very helpful to me and my customers.
I found this assignment a little difficult just because my business idea has a very broad customer base. It's for anyone who has a dog, but the type of people who own dogs has an extremely large range. My customer would be a dog lover of any shape or size who struggles with running into other dog walkers when they're out in about. What I have in common with my customer is that I also have a dog and she is reactive to other dogs which makes it a struggle to walk her. So my app, warning me when dogs are approaching would be very helpful to me and my customers.
17A - Elevator Pitch No.2
Friday, March 13, 2020
16A - What's Your Secret Sauce?
16A - Your Secret Sauce
1. I have unique human capital because I think outside the box, I'm very persuasive, I have high emotional intelligence, I'm a people person and I'm motivated.
2. I recorded my interviews by writing them down due to technical difficulties. Out of the five people I interviewed they all said a variation of how I'm very in tune with peoples thoughts and feelings and that I can talk people into anything. Some other things that were said were I am a leader and I'm calm and logical in stressful situations.
3. I think how I see myself and how others see myself are pretty similar. I'm very self aware and know my strengths and weaknesses and others can see those too. I agreed with everything that my friends said about me and would keep my original list the same. The only thing I would change about the list would be to add leadership to it.
1. I have unique human capital because I think outside the box, I'm very persuasive, I have high emotional intelligence, I'm a people person and I'm motivated.
2. I recorded my interviews by writing them down due to technical difficulties. Out of the five people I interviewed they all said a variation of how I'm very in tune with peoples thoughts and feelings and that I can talk people into anything. Some other things that were said were I am a leader and I'm calm and logical in stressful situations.
3. I think how I see myself and how others see myself are pretty similar. I'm very self aware and know my strengths and weaknesses and others can see those too. I agreed with everything that my friends said about me and would keep my original list the same. The only thing I would change about the list would be to add leadership to it.
15A-Figuring Out Buyer Behavior No.2
15A - Buyer Behavior
Alternative Evaluation: In my interviews all three people said the main thing that matters is the price of the product and then the value. They all agreed that they would be okay with a product slightly lesser in quality if it meant they could save some money.
How/Where Do They Buy: Everyone said that they prefer to buy online as far as apps go like my idea. Some said that when they're buying clothes or something you'd typically try on they would prefer to buy in the store. All of them said they prefer to use their credit or debit cards when making purchases.
Post-Purchase Evaluation: The people I interviewed agreed that they determine if a purchase was a good idea based on how useful it is. If it's something they use in their daily lives they think it's a good purchase. If it's something that doesn't work well or do what they want it to do or just sits on a shelf they would consider that purchase a bad idea.
Report: Everyone I interviewed had a very similar mindset when it came to these questions. For the most part, the ideal purchase for them would be something cheap with decent quality that you can buy online with a credit or debit card and will be useful in their life.
Conclusions: This segment was very important in determining alternative evaluation, purchase decision and post-purchase evaluation.
Alternative Evaluation: In my interviews all three people said the main thing that matters is the price of the product and then the value. They all agreed that they would be okay with a product slightly lesser in quality if it meant they could save some money.
How/Where Do They Buy: Everyone said that they prefer to buy online as far as apps go like my idea. Some said that when they're buying clothes or something you'd typically try on they would prefer to buy in the store. All of them said they prefer to use their credit or debit cards when making purchases.
Post-Purchase Evaluation: The people I interviewed agreed that they determine if a purchase was a good idea based on how useful it is. If it's something they use in their daily lives they think it's a good purchase. If it's something that doesn't work well or do what they want it to do or just sits on a shelf they would consider that purchase a bad idea.
Report: Everyone I interviewed had a very similar mindset when it came to these questions. For the most part, the ideal purchase for them would be something cheap with decent quality that you can buy online with a credit or debit card and will be useful in their life.
Conclusions: This segment was very important in determining alternative evaluation, purchase decision and post-purchase evaluation.
Subscribe to:
Posts (Atom)